Junior Lima
Salesforce Architect

Junior Lima.

I am Salesforce Developer and Administrator Certified with over 8 years of experience in Salesforce and Revenue SaaS. Possessing a deep understanding of the software development lifecycle, including continuous delivery, system integration, and requirement engineering, I specialize in aligning technical solutions with strategic business objectives, particularly within Revenue Operations and Enablement.

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Work Experience

I work across the full product lifecycle: understanding the problem, designing the data, building the feature, testing it, shipping it, and supporting it in production.

Apr 2025 - Present

Salesforce Technical Architect

Aroundhome · Berlin, Germany · Hybrid

  • Own the end-to-end technical design of Salesforce solutions, ensuring scalability, performance, security, and alignment with enterprise architecture standards.
  • Oversee implementation of custom development, integrations, and data migration, ensuring solutions follow best practices and platform limits.
  • Establish and enforce coding standards, integration patterns, and architectural guidelines through design reviews, code reviews, and technical governance.
  • Mentor the wider team, troubleshoot complex issues, and continuously improve the Salesforce landscape.
  • Salesforce
  • Apex
  • Solution Architecture
  • Data Migration
  • System Integration
  • Governance

Mar 2023 - Nov 2025

Global Application Manager

Optibus · Berlin, Germany · Hybrid

  • Work with business stakeholders to assess current and future application needs, identifying gaps and areas for improvement.
  • Select and implement applications (vendor tools, custom builds, third-party integrations) across the enterprise landscape.
  • Oversee the entire application lifecycle from development to deployment, maintenance, and retirement, managing budgets, timelines, and resources.
  • Monitor applications for performance and security issues, troubleshoot complex incidents, and provide comprehensive user support.
  • Lead Project and Change Management in Salesforce, leveraging deep platform knowledge (core objects, fields, relationships), Apex, Lightning Web Components (LWC), Aura, and API/web service integrations.
  • Salesforce
  • Apex
  • Lightning Web Components
  • Aura
  • APIs & Web Services
  • Change Management

Aug 2020 - Feb 2023

CRM / Salesforce Manager

InstaFreight · Berlin, Germany

  • Propose and implement technical solutions to meet evolving business requirements across the Salesforce platform.
  • Provide administrative and technical support for platforms including day-to-day maintenance tasks and general user support.
  • Maintain complete documentation and related communications for all managed services and platform capabilities.
  • Provide technical input on platform capabilities and insights on preferred best-practice implementation paths and trade-offs.
  • Salesforce
  • Apex
  • CRM Management
  • Process Automation
  • System Administration

Jul 2019 - Aug 2020

Senior Solutions Consultant / Salesforce Expert

Talkdesk · Lisbon, Portugal · On-site

  • Manage the implementation of Talkdesk software and its integrations with Salesforce, Zendesk, and third-party middleware.
  • Administer, analyze, design, and develop Talkdesk solutions in line with industry best practices.
  • Propose and implement technical solutions to meet complex business requirements.
  • Liaise with Business Analysts, end-users, team leaders, and managers to review and clarify requirements.
  • Provide technical input on platform capabilities and trade-offs, challenging project stakeholders to ensure ideal solution design.
  • Salesforce
  • Talkdesk
  • Java
  • Zendesk
  • Middleware Integrations
  • Solution Design

Mar 2018 - Jun 2019

Information Technology Business Analyst

American Tower · Lisbon, Portugal

  • Implement new features within the Salesforce Platform using Lightning and Apex.
  • Create multi-level API integrations using RESTful and SOAP web services.
  • Consult with product owners on Salesforce technology capabilities, building spikes and POCs to drive solid architectural decisions.
  • Ensure high-quality solutions through code reviews, testing, Salesforce standards, and supporting QA engineers with a BDD approach.
  • Improve development processes (branching, testing, merging) and Continuous Delivery pipelines using tools such as Jenkins.
  • Salesforce
  • Apex
  • Lightning
  • REST & SOAP APIs
  • Jenkins CI/CD
  • Scrum

Apr 2014 - Apr 2018

System Analyst

ATECH – NEGÓCIOS EM TECNOLOGIAS S/A · Brazil

  • Provide Salesforce administration and platform support.
  • Lead internationalization of air traffic control systems using Java.
  • Apply software development methodologies, systems versioning, and technical documentation for new features.
  • Salesforce
  • Java
  • Air Traffic Control Systems
  • Software Versioning

Work

AI and automation work I build into CRM and RevOps systems so sales and operations teams move faster with cleaner data and clearer foresight.

Inside the CRM

AI-Powered Sales Assistant

I help sales teams work faster by building AI assistants directly into their CRM, so reps get account history, open deals, and next steps in plain language instead of hunting through records.

  • Surface account history, open deals, and suggested next steps automatically so reps walk into every conversation prepared.
  • Draft follow-up emails, recommend the best action on each opportunity, and answer "what should I know before this call?" in seconds.
  • Cut admin overhead and shorten deal cycles so salespeople can focus on relationships and closing.
  • Salesforce
  • Agentforce
  • Einstein
  • Apex
  • Lightning Web Components
  • Prompt Engineering

Clean, reliable CRM

Intelligent Data Automation

I design AI-driven automation that captures, classifies, and structures incoming information into clean, trustworthy CRM records, with validation that flags anything needing a human.

  • Capture, classify, and structure incoming information so teams stop relying on messy or manually entered data.
  • Add validation that flags edge cases for human review while removing repetitive data entry from day-to-day work.
  • Speed up onboarding and give every report, forecast, and AI model a solid data foundation it can actually depend on.
  • Salesforce
  • Data Cloud
  • Apex
  • Flow
  • AI Classification
  • Data Quality

RevOps intelligence

Predictive Analytics & Forecasting

I build AI-powered analytics layers that turn CRM data into foresight: pipeline forecasts, lead scoring, churn risk signals, and natural-language answers backed by governed data.

  • Forecast pipeline, score lead quality, and spot churn risk before it shows up in the numbers.
  • Answer questions in natural language, like "which deals are most likely to slip this quarter?", against unified, governed data.
  • Help Operations, Customer Success, and Finance make sharper decisions and scale with confidence.
  • Salesforce
  • CRM Analytics
  • Einstein
  • Data Cloud
  • RevOps
  • Forecasting

Skills & Languages

Salesforce & CRM

  • Salesforce Technical Architecture
  • Apex Development
  • Lightning Web Components
  • Aura Components
  • Salesforce Management
  • CRM Integration
  • Apex Data Loader
  • Salesforce.com

Languages & Web

  • Apex
  • Java
  • TypeScript
  • Node.js
  • C#
  • AstroJS
  • Shell Scripting
  • Microsoft .NET
  • Blazor
  • Web Applications
  • OpenGL

Systems & Tools

  • Linux
  • Unix
  • DOS
  • Microsoft SQL Server
  • Git
  • Jenkins CI/CD
  • Tortoise SVN
  • Apache Maven
  • Embedded Systems
  • Internet of Things (IoT)
  • Microsoft Visual Studio
  • Eclipse IDE

Architecture & Design

  • Software Development
  • Software Architecture
  • Software Documentation
  • Requirements Analysis
  • Software Prototyping
  • UML
  • Wireframing
  • Diagramming
  • Data Analysis
  • Business Intelligence (BI)
  • Product Innovation
  • HMI (Human-Machine Interfaces)

Management & Process

  • Project Management (PMI)
  • PMBOK Methodology
  • Scrum
  • Kaizen Methodology
  • Business Development
  • Sales Operations
  • Microsoft Project

Spoken Languages

  • Portuguese (Native)
  • Spanish (Fluent)
  • English (Fluent)
  • Deutsch (Work Proficient)

Hackathon Awards

Aroundhome Hackathon 2026

Aroundhome

CompanySep 2026Winner

Aroundhome Hackathon 2025

Aroundhome

CompanyDec 2025Winner

Education

Jan 2015 – Nov 2017

Postgraduate Degree in Internet of Things (IoT)

USP - Universidade de São Paulo · São Paulo, Brazil

  • Specialized in IoT requirements engineering, system architecture, infrastructure, sensor networks, and communication security.
  • Covered Big Data, Cloud Computing, Data Analytics, Embedded Systems, and User Experience (UX) for IoT platforms.
  • Applied IoT solutions across Smart Cities, Healthcare, Logistics, Energy, Public Safety, and Intelligent Transportation Systems.
  • Studied Innovation Management, Business Management, and Quality of Service (QoS).

Jan 2013 – Dec 2015

Bachelor's Degree in Systems Analysis and Development

Faculdade de Tecnologia Carlos Drummond de Andrade · São Paulo, Brazil

  • Mastered Software Engineering: Object-Oriented Analysis & Design (UML), Requirements Engineering, Quality & Maintenance, and Software Processes.
  • Hands-on development in Web Applications, Object-Oriented Programming, Data Structures, Computer Networks, and Architecture.
  • Database Administration & Data Modeling: Database Management (DBMS), Virtual Systems Management, and IT Security Auditing.
  • IT Governance & Strategy: IT Project Management, Management Information Systems (MIS), Business Process Management, and Strategic Decision-Making.